Writing for business
This is a 4-week hands-on course designed for entrepreneurs, corporate teams and volunteer-led organisations to develop skills for b2b and b2c writing.
Bring your own projects each week to put your learning to immediate use. Sessions include interactive teaching, group discussion, independent working time, and practical exercises.
Each teaching session is complemented with access to two weekly Write With Me sessions, for additional writing time and mixing with diverse writers from academic, creative and other fields.
Recommended group size: 4 - 6
Next public course offering: dates to be announced.
Send an enquiry to book a private course for your team.
Week 1 Plan a script
BYO project.
Starting from a blank page, learn techniques for designing and drafting your text — and put them immediately to practice. Bring your own project idea to work on during the session (for example: article, report, email, documentation).
key messages
story
hook & solution
Week 2 Buzzwords & other fluff
BYO project.
Some words and phrases get so overused, they lose meaning. We’ll look at a few published examples from your industry to practice picking out the jargon — and keep it out of our own texts.
repetition & rephrasing
telltale non-native English writing signs
sounding like a university essay
Week 3 Know your audience
BYO project.
Make sure your content lands where and how you want it to. We’ll go beyond the standard marketing customer profile, to explore your audience from a writer’s perspective.
where and when do they see your content
how long do they have to read
what do they want to know
Week 4 Editing
BYO project.
No text is complete without a good edit. Learn and practice techniques for self-editing, as well as dealing with revisions and suggestions from others.
identify your key messages & cutting fluff
build your own style guide
working with beta readers